Growth Hiring: Definition and implementation
Growth Hiring, an innovative blend of marketing and hacking, is revolutionizing recruitment by allowing businesses of all sizes to attract top talent more effectively.
This method optimizes every stage of recruitment, from posting the ad to managing applications, by focusing on efficiency and speed. By exploiting automation tools and social networks, including LinkedIn, it is transforming the Sourcing into an engaging candidate experience and optimizes the employer brand.
In this article, we'll explore Growth Hiring in depth, from its origins to its benefits, how to implement it, and how to measure its impact. Whether you are an HR manager, a business executive, or simply interested in this new approach, this guide is an essential introduction to a modern and effective recruitment strategy.
1 - The origins of Growth Hiring
The concept of Growth Hiring emerged as an innovative response to the complex challenges of the contemporary job market. Born from the fusion between growth marketing techniques and traditional recruitment strategies, it represents a major evolution in the way of recruiting and managing talent.
This method was born out of the need to fill a growing skills shortage, especially in rapidly evolving sectors such as tech and digital. It allows recruiters to maximize their effectiveness by focusing on highly qualified candidates who are tailored to the specific expectations of the company.
The key to the success of this method lies in its integrated approach that combines several disciplines: marketing for its ability to attract and engage, technology for automation and efficiency, and human resources for their expertise in recruiting and talent management.
By adopting a Growth Hiring strategy, businesses are not only meeting current market needs, they are also positioning themselves to anticipate and respond to future challenges, by constantly attracting the best talent available.
2 - The benefits of Growth Hiring
Growth Hiring, as a revolutionary recruitment technique, has multiple benefits for businesses and recruiters alike.
The main benefit is that it significantly boosts the efficiency of the recruitment process. By automating repetitive and time-consuming tasks, such as sorting resumes or making initial contact, recruiters can focus on more strategic aspects such as thoroughly evaluating profiles or training recruiting teams.
Another key benefit of Growth Hiring is its ability to improve the candidate experience. By making the application process smoother and less burdensome, it encourages more potential candidates to apply, thus increasing the talent pool available. In addition, the establishment of automatic and regular communication with candidates makes it possible to maintain their commitment and interest throughout the recruitment process.
Finally, Growth Hiring contributes to strengthening the employer brand. By adopting inbound marketing techniques and creating attractive and relevant content, businesses can position themselves as employers of choice in their market. By offering a positive candidate experience and by promoting a modern and innovative employer image, companies can attracting and retaining top talent.
3 - Implementation of a Growth Hiring Strategy
To implement an effective Growth Hiring strategy, it is crucial to follow a series of well-defined steps, focusing on the seamless integration of innovative technologies and methods into existing recruitment processes.
3.1 - Define your needs
The first step is to clearly identify recruitment needs. This involves defining the types of profiles and skills required for the positions to be filled. It is important to stay on top of market trends to anticipate future talent searches. Really ask yourself, “Who are the candidates I am looking for?” thanks to which you will be able to ask yourself “How to attract them?”.
Once you've addressed these basic questions, focus on the added value each role will bring to your business. In an environment where every position counts, it is crucial to recruit people who are not only competent but also able to fit into the long-term vision of your business. This often means going beyond traditional recruitment methods to discover talent that can bring real added value.
Automation also plays a key role in defining needs. By using automated recruiting tools, you can save time and focus on the strategic aspect of recruiting. These tools can help you filter applications, track reminders, and manage candidate data, so you can make informed decisions more quickly.
3.2 - Create content
In the context of recruitment, it is crucial to create content that goes beyond simply describing the job offer. This content should reflect the unique life within your business and its values. Share your company story, featuring meaningful stories and stories from current employees, such as inspiring leaders or key team members. These stories provide candidates with authentic insight into the work environment and company culture.
Use a variety of content formats, such as blog posts, videos, and podcasts, to illustrate the daily aspects and exciting projects of your business. Using automation tools to plan and publish this content ensures a consistent and professional online presence, which is essential for maintaining candidate interest and strengthening your employer brand.
Finally, be sure to share this content on the appropriate platforms, like your career site, social networks like LinkedIn. There are also specialized communities to help each other effectively advertise your job offers.
3.3 - Take care of your candidate experience
The candidate experience is essential in recruiting. Automating aspects of the hiring process, such as application management, is critical to providing a smooth and fast experience. This shows candidates that the modern and innovative company values their time and commitment.
Exactly speaking of innovation, discover Yuzu : one New Generation Assessment Center, specialized insoft skills assessment (the famous soft skills) imagined after several years of R&D with researchers in Psychology and Neuroscience.
With Yuzu, talents are immersed in scenarios developed with the latest technologies of the Video game.
The evaluations, on the other hand, are accessible to all profiles thanks to simplified orders and cloud technologies (all you need is a computer and an internet connection to be evaluated).
The advantages of our solution:
- One candidate experience exceptional to boost your employer brand ;
- A solution accessible to all to ensure equal opportunities;
- A decision support tool to detect and promote interpersonal skills.
Whether it's for your recruitment process Or of internal mobility, we are transforming the assessment of Soft Skills in a strong and fun moment.
At the same time, personalizing the candidate experience is just as important. In particular, communicate transparently during the selection process. Organizing meetings with teams or offering virtual tours of the premises can also offer an authentic insight into corporate culture.
Gathering feedback from candidates, whether successful or not, is a crucial aspect of continuously improving the recruitment process. This feedback helps identify strengths and areas for improvement, allowing recruitment strategies to be refined and competitive in the job market.
3.4 - Measuring the impact of Growth Hiring
Assessing the effectiveness of Growth Hiring is based on key indicators such as the time required to fill a position and the quality of applications received. A significant reduction in the recruitment time and an increase in quality applications indicate a successful strategy. In addition, the candidate experience, evaluated through satisfaction surveys, provides valuable insights into the effectiveness of communications and the fluidity of the process.
It is also crucial to assess the impact of Growth Hiring on the employer brand. Indicators such as engagement on social networks, improved reputation on platforms like Glassdoor, or increased traffic to the company's career page, reflect the effectiveness of the recruitment strategy in strengthening the company's image. In addition, analyzing the performance of new employees can reveal the quality of the match made through the recruitment process.
Finally, the use of analysis tools and application tracking software facilitates the collection and analysis of data, allowing recruitment teams to adjust their strategy in real time. Continuously measuring and analyzing these aspects allows companies to judge the effectiveness of their Growth Hiring strategy and to refine it to better meet future challenges.
To remember
Growth Hiring represents a major evolution in the field of recruitment, skilfully blending automation and human interaction for increased efficiency. This method allows recruiters to focus their time and effort on high-value actions, significantly improving the recruiting experience for both candidates and employers. The adoption of this approach by businesses symbolizes a trend towards agile and data-driven recruitment processes with innovative tools and strategies.
Finally, Growth Hiring is much more than a fleeting phenomenon; it is a necessary and strategic response to the challenges of a constantly changing job market. It prepares companies not only to meet current recruitment needs but also to face future challenges in the job market, thus positioning them at the forefront of the competition for talent.
